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Latest blog posts and news

Measuring patient acquisition cost with Conversion Tracking

In healthcare marketing, the ultimate goal isn’t clicks or impressions; it’s consultations that turn into paying patients. These are typically low-volume but…

Understanding enquiry journeys in care: Turning complexity into clarity

Care decisions are rarely quick or transactional. They are deeply personal, often emotional, and typically involve multiple stakeholders – family members, healthcare…

How better attribution can finally align marketing and sales

There’s a quiet tension that exists in many organisations. Marketing and sales work towards the same ultimate goal – revenue – yet…