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If you’re not tracking telephone calls in your Google Analytics platform you’re only seeing half the picture. Tracking calls as conversions allows you to see which channels generate calls directly in your Google Analytics account.

If your digital campaigns link back to your website, tagging those links gives you more granular insight into the performance and value of each of those individual activities.

The data you need is only one click away. Check out our bite sized video and find out how easy it is to navigate to the data you want to see.

Increase the effectiveness of your dental practice marketing spend, acquire more patients and lower marketing costs.

In Mediahawk you can attribute several ways and figure out where best to put your hard-won budget.

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Latest blog posts and news

How to prove marketing ROI when leads come from phone calls: a guide to call tracking and attribution

Key takeaways Phone leads break most ROI reporting because analytics platforms lose the trail the moment a prospect picks up the phone.

From forecourt to phone: what car buyers’ calls are really telling your Google Ads account

Car buyers compare constantly. They compare models, prices, finance deals, and dealerships, often across several tabs at once. Then, when they’re ready…

Introducing our latest Google Ads enhancement: track calls without the click

Every conversion has a story to tell. But until now, some of the best ones – the calls that happen straight from…