Use multichannel campaign tagging in Mediahawk to dig deeper into your campaign data than ever before. Now you can understand ROI and customer behaviour across every marketing channel.
Tag your campaign links with custom information, to easily segment multichannel marketing campaigns and uncover your most profitable efforts.
Analyse your conversions by source for each multichannel campaign to better understand where leads are coming from.
Use segmented data to go granular with your reporting and slice and dice multichannel marketing data in more ways than ever before.
Learn more from your A/B experiments, with simple yet powerful custom tags to test the copy, creative, and call-to-actions of your multichannel campaigns.
Measuring the performance of multichannel marketing campaigns is easy with Mediahawk. Just add a custom tag – much like in Google’s URL Builder tool – to your campaign URLs. Mediahawk will pull in valuable information for each lead, such as device type, campaign, content and creative.
With multichannel campaign tagging, you can segment your data in ever more powerful ways. Apply segmentations to track your most effective channels and better understand customer behaviour.
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.