Multichannel Campaign Tagging
Ad tagging provides you with detailed insight into your multichannel campaigns
Apply your own tags to your campaign’s inbound web sources. Mediahawk captures phone call response from these campaigns both independently and collectively. This feature allows you to customise your reports, giving you the flexibility to view response data exactly as you want to.
Accurately evaluate the success of your campaigns using ad tagging:
- Track and analyse offline response for PPC, email marketing and remarketing activity to determine which channel generated the most significant response.
- Use with Google ValueTrack to gain greater insights.
- Tag your A/B experiments and test copy, creative or calls-to-action.