Segment campaigns in granular detail with multichannel campaign tagging
Dig deeper into your campaign data than ever before to understand ROI and customer behaviour across every marketing channel.
What are the benefits of multichannel campaign tagging?
Pinpoint your most profitable campaigns
Add custom tags to your campaign links to easily segment multichannel marketing campaigns and uncover your most profitable efforts.
Understand prospect behaviour
Analyse your conversions by source to track exactly where your highest-intent leads are coming from.
See reporting data your way
Go granular with your reporting and slice and dice multichannel marketing data in more ways than ever before.
Supercharge your A/B tests
Test the copy, creative, and calls-to-action of your multichannel campaigns.
Find your best-performing campaigns in an instant
Mediahawk’s dashboards are a marketer’s best friend, with simple, intuitive tools to help you do more with your marketing budget. Book a 15-minute demo and see for yourself.
More reasons to love call tracking reports in Mediahawk
Simple, effortless tagging
Just add a custom tag – much like in Google’s URL Builder tool – to your campaign URLs. Mediahawk will pull in valuable information for each lead, such as device type, campaign, content and creative.
Take segmentation to the next level
With multichannel campaign tagging, you can segment your data in more powerful ways. Apply segmentation’s to track your most effective channels and understand customer behaviour more clearly.
Mediahawk integrations
Read how businesses level up with Mediahawk
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
Frequently asked questions
Mediahawk gives each marketing source its own tracked phone number and uses dynamic number insertion to change the number a visitor sees based on how they arrived. When they call, Mediahawk records whether the visit came from Google Ads, organic search, direct or a named campaign, so paid, organic and direct calls are reported separately.
Ready to learn more about Mediahawk?
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.
