How does website call tracking work?

Website call tracking is also known as dynamic call tracking because dynamic number insertion allows for web pages to display telephone numbers that are unique to each visitor. This is done by Mediahawk providing a pool of numbers which then dynamically change when a user enters a page on your website.

By replacing the static number on your site with a Mediahawk dynamic pool, you can track the user’s journey. Mediahawk captures the marketing source the visitor accessed the webpage from (and the keywords if they came from pay-per-click), the pages they visited, any interactions while on your site, including calls, form fills, downloads, and live chat. Mediahawk also links a user’s previous and subsequent visits together, so you can see their entire history with you.