Michael Morrell

Michael is the CEO of Mediahawk, and a leading authority in marketing and telephone analytics. With over 20 years of experience, he helps businesses leverage call tracking and marketing analytics to boost revenue through improved lead capture, tracking, and attribution.

In 2002, he co-founded Mediahawk with Harry Bott after recognising a critical need in the media and publishing sector for marketers to better demonstrate the effectiveness of their campaigns. His expertise in marketing analytics and attribution has empowered countless businesses, including care home groups, automotive manufacturers and retailers, and marketing agencies, to measure and enhance their marketing performance.

Before founding Mediahawk, Michael played a pivotal role in pioneering internet projects during the early days of the web, working with major media organisations. He served as Head of Programmes for Emap, one of the UK’s largest media companies, collaborating with renowned brands such as Elle, Red, Heat, Kiss FM, and Motorcycle News.

Through his leadership at Mediahawk, Michael continues to drive innovation in call tracking and marketing analytics, helping businesses achieve their revenue goals and optimise their marketing strategies for better business outcomes.

Education highlights:

• Henley Management College: MBA.
• Kingston University: Post-graduate, Management.

Career highlights:

• Leading Mediahawk to be the client-focused and knowledgeable marketing analytics business that it is today.
• Speaking at renowned events, such as the Care England Conference.
• Delivering insightful marketing trends reports for care homes and automotive retailers.