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If you’re not tracking telephone calls in your Google Analytics platform you’re only seeing half the picture. Tracking calls as conversions allows you to see which channels generate calls directly in your Google Analytics account.
If your digital campaigns link back to your website, tagging those links gives you more granular insight into the performance and value of each of those individual activities.
The data you need is only one click away. Check out our bite sized video and find out how easy it is to navigate to the data you want to see.
In Mediahawk you can attribute several ways and figure out where best to put your hard-won budget.
