Call tracking does not adversely affect your SEO. Implemented properly, it enables you to attribute leads and revenue more accurately, allowing you to see the true impact of your SEO spend on your ROI. You can do this in two ways using both dynamic and static call tracking solutions.
Dynamic call tracking for your website shows you the calls, conversions, and visits from all your marketing channels – including organic. You’ll see exactly what pages and content your prospects are interacting with. With this insight, you can optimise, or create more content, to drive more calls and conversions.
Google Business Profile is often overlooked as an organic source because businesses don’t track it effectively. Using a unique static number on your Google Business Profile listing means prospects who contact you directly from the search results page can still be attributed correctly to organic, and you can accurately gauge how important it is in the customer journey.