What is call tracking?

Call tracking is a marketing analytics tool that shows exactly which campaigns and channels drive phone calls – and what happens on those calls. Your business phone number appears everywhere, from your website to print ads ads. Call tracking connects those online and offline touchpoints so you can accurately measure the real impact of your marketing.

The system assigns a unique phone number to each campaign. When you receive calls, it records details like the originating marketing source, the PPC ad clicked, the keyword used, and more. You get clear data on what’s working and what isn’t.

Call insights enable you to see the true return on investment of every marketing tactic, helping you stretch your marketing budget further, and grow your revenue with confidence.