Mediahawk helped Stowe Family Law increase inbound enquiries by 75%

Stowe Family Law is the UK’s largest specialist family law firm, dedicated to family law, divorce, and children’s law matters

Stowe Family Law is the UK’s largest specialist family law firm, dedicated to family law, divorce, and children’s law matters. Matthew Jackson, Digital Marketing Manager at Stowe, tells us how they increased inbound enquiries by 75%.

Stowe Family Law

The challenge

When I started working for Stowe Family Law, all enquiries were taken by the reception team (2 people), recorded on paper, then transferred to an Excel document where all the analysis was done. Around 70-75% of new enquiries were coming in via telephone and, other than directly asking the potential clients where they had found us (usually “Google”), we had zero knowledge of which channels were performing well and if we should invest more in paid search, traditional marketing, or referral channels.

At the same time, we were investing heavily in opening new offices and the number of enquiries we were receiving were growing. But we had no specific data behind it all and little knowledge of which enquiries were generating revenue. We were also increasing the amount spent on PPC without specific knowledge of which campaigns or keywords had a positive ROI.

The solution

We needed a way to measure the volume of calls from different channels, attribute new client wins, and determine ROI from our marketing spend. We asked a few different call tracking companies for proposals and invited Mediahawk to present to us. While costs were all broadly similar between suppliers, the easy to use dashboard and superior customer service of Mediahawk made them the clear choice for us.

The results

We have now been using Mediahawk for over 18 months and are loving the insights. We have hooked the reports up to Tableau so all our marketing, enquiry and financial data can easily be analysed together, giving us a much greater depth of knowledge of our marketing activity. Our enquiries have increased by around 75% year on year. The insights that Mediahawk has provided means we can analyse where that activity is coming from and justify increasing marketing spend to our board and investors to allow us to increase enquiries by so much. We are now optimising our marketing spend to only attract the most valuable enquiries in the most cost effective way.

“The easy-to-use dashboard and superior customer service of Mediahawk made them the clear choice for us. We are loving the insights.”

Matthew Jackson, Digital Marketing Manager, Stowe Family Law

Find your best-performing campaigns in an instant

Mediahawk’s dashboards are a marketer’s best friend, with simple and intuitive tools to help you do more with your marketing budget. Book a 15-minute demo and see for yourself.

Latest case studies

Platinum Wave Campers

How Mediahawk helped Platinum Wave Campers better understand where leads are coming from, improve sales processes, and automate phone call data entry.

Dormy Care Communities

How Mediahawk helped a care home marketing team build high-performing lead generation campaigns and ensure they never miss a sales opportunity again.

Receptional

How Mediahawk helped Receptional lower its cost per response.

Ready to learn more about Mediahawk?

Request a demo

Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.

See our pricing packages

Buy call tracking online and get started today, or speak to our team about bespoke pricing options.