70% of mobile searchers click on click-to-call ads to get in touch with a business.
The ability to obtain data on the performance and quality of the phone calls generated from your paid ads is crucial.
88% of your visitors are more likely to contact your business if you provide a click-to-call button. There’s no doubt that using click-to-call increases conversions.
Mediahawk’s call tracking provides you with a clear insight into how your click-to-call ads are performing. Through our Google AdWords integration, your data on which ad groups, campaigns and keywords are generating the phone calls all becomes available in your call tracking reports.
Call tracking also offers detailed call reports, advanced call handling, call management, recording, call whisper, and quality scoring for each tracked number assigned to your click-to-call ads. Use this data to invest more budget into the click-to-call ads that are driving the best quality leads, and optimise your under-performing ads to increase sales, ensuring you’re generating the highest return possible from paid advertising.