Your website is one of the most important elements involved in marketing your business. The internet is now considered to be the place to shop, replacing more traditional advertising routes such as print advertising.Read more
Companies typically spend up to half of their marketing budgets on traditional media to generate only 10-20 per cent of their response, and a much smaller amount on online media which generates up to 50 per cent of their response.Read more
You’re spending a considerable amount of money on marketing but chances are you are unable to pinpoint which area is feeding you the most telephone enquiries. By making a few simple changes to your next marketing campaign, you could dramatically increase your enquiry stream and improve the overall effectiveness in this area.Read more
As an overworked marketing professional, you’re expected to generate a greater return from a small budget across more channels. Luckily, with monitoring tools available such as call tracking and web analytics, the ability to measure the success of a campaign has been made much simpler.Read more
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