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Media Recession or Structural Change?

The question posed is that whilst there will undoubtedly be an upturn in media spend – will advertisers spend with media owners and agencies or will this extra spend be kept in house by the advertisers as they contact customers through more direct channels? Looking at the traditional model for advertising and then how over […]<

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Top five tips on how to increase telephone enquiries

You’re spending a considerable amount of money on marketing but chances are you are unable to pinpoint which area is feeding you the most telephone enquiries. By making a few simple changes to your next marketing campaign, you could dramatically increase your enquiry stream and improve the overall effectiveness in this area.

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