Accurately attribute calls and revenue with dynamic call tracking

Dynamic call tracking helps you accurately track website lead activity, improve your return on investment, and reduce your cost per acquisition.

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How dynamic call tracking helps

Attribute phone calls across every channel

Link phone calls to specific marketing activities and campaigns – even down to keyword level. Identify the marketing touchpoints and web pages that trigger phone calls and sales. Send calls as conversions to Google Analytics and view them alongside your online conversions.

Choose local, national and freephone numbers

Build trust with your audience, reassure them, and drive your best results by using the right dynamic phone number type. Collect geo-location data, monitor regional response to campaigns, and identify lead hotspots.

Integrate Mediahawk with your favourite tools

Connect Mediahawk with Google Analytics, Ads, HubSpot, Salesforce, and many more. Report on calls right down to keyword level, and directly compare your Google Ads and Microsoft Ads performance. See dynamic call tracking data exactly where you need it in your systems using our API or webhooks.

What is dynamic number insertion and call tracking?

Dynamic number insertion allows for web pages to display telephone numbers that are unique to each visitor. This is done by Mediahawk providing a pool of numbers which then dynamically change when a user enters a page on your website. By replacing the static number on the site with our own, we can track the user’s journey. We capture the marketing source the visitor accessed the webpage from, the pages they visited, any interactions while on your site, including calls, form fills, downloads, and live chat. We also link a user’s previous or subsequent visits together, so you can see their entire history with you.

Mediahawk dashboard screenshot.

Get started in minutes

Mediahawk dynamic call tracking numbers are quick and easy to set up on your website, through Google Tag Manager, HTML, or by using our WordPress plugin.

Mediahawk reporting dashboards.

Straightforward reporting

Fully customisable reports and dashboards give you all the insight you need, right at your fingertips. Send calls as conversions to Google Analytics and view them alongside your online conversions. Link phone calls to specific marketing activities and campaigns – even down to keyword level.

Call centre operations.

Support you can rely on

We’re proud of our reputation for friendly, responsive, and knowledgeable client support – all provided at no extra cost to Mediahawk users.

Measure marketing success with greater accuracy

Level up your marketing reports and get 100% marketing attribution across every channel. Join us for a no obligation demo to find out how.

Google reviews

Ben Jamieson

We use Mediahawk across our group of websites, and it’s great. Delivers the insights we need that are easily reportable. But it’s the service we have had from Mediahawk which led me to leave the review. Their staff are fantastic, and they are the most helpful bunch you could ever work with. I wish every company we dealt with were so approachable and helpful.

Richard Kadri-Langford

Mediahawk are a superbly run company. The product(s) are great and deliver a level of insight that is invaluable to any marketeer who wants to really know which of their activities are driving phone conversations. not only that, but integrations allow us to analyse the customer journey and tie that back into making UX decisions which increase conversion and deliver tangible results. The client service team are always friendly, helpful and supportive. Equally, they always act promptly and without delay which makes working with them, so much easier. Great product, great team, great service.

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Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.