Marketing analytics has received a bad rep over the years. Nobody seems to love it and, although there are a myriad of uses, most people use them purely for reporting back to management and their CEO’s.
The thing is, marketing analytics is becoming ever more important as we progress through the New Economy; it's what will guide us through the good times, the bad times and the uncertain times. Marketing analytics is advancing and becoming deeper rooted in our jobs as marketers.
So to prove that analytics can be fun, we put together this SlideShare to get you excited about it again. It's something we should all love and embrace with open arms, so change your paradigm and give analytics a chance!
Focus on strongest lead & sales sources... So you can ramp them up and increase revenue!
Discover what kinds of content your social media followers have preference for... So you can create the stuff they love!
A/B test your landing pages, PPC campaigns, advertisements and much more... So you can increase traffic and conversions!
Integrate across several marketing channels... So you can attribute those leads for more granular reporting!
Track your prospects and leads life cycle... So you can see your customers buying behaviour!
Closed Loop Reporting... So everything is fed into one place nice and accurately!
Make more informed decisions... So everything you do is backed by facts, not gut feelings!