Call tracking and search marketing: The combination you didn’t think you needed

For marketers running organic and paid search marketing campaigns, phone calls pose a big challenge – missing data. 
 
Features like ‘click-to-call’ have made it so easy for customers to take action from a Google search. And the data backs that up: 60% of smartphone users have contacted a business directly from the search results, and businesses are now receiving 34% more calls than five years ago. This all points to phone calls still being important to customers.

Call tracking and search marketing: The combination you didn’t think you needed, explains how you can overcome this challenge, including:
 

• Fully understanding the user’s journey from search through to conversion
• Evaluating success precisely and improving your ROI
• Accurately attributing leads and conversions to develop more effective marketing strategies