Dynamic call tracking (also known as call intelligence or visitor level call tracking) works by adding a small snippet of code to your website.
This code shows each visitor a unique phone number, allowing you to connect their call to you to their website journey. A pool of numbers is allocated to your website, and every unique number seamlessly connects to your existing phone number.
Mediahawk captures your calls in real time, intelligently attributing them to any marketing activity the caller interacts with. This insight enables you to understand which marketing campaigns and keywords are responsible for driving phone sales and revenue.
Find out more about call tracking and attribution in our downloadable guide.