Different types of media inevitably generate varying levels of response. Even using ads with different creative in the same publications (but placed in varied positions or on alternative dates) will receive differing levels of response.
It simply makes sense to allocate unique telephone numbers to each communication piece.
Call tracking is cost-effective and easy to implement
Call tracking works by placing a unique phone number on any piece of marketing: from a newspaper advertisement or an email, to your pay per click (PPC) ads, direct mail, online adverts – even your website – allowing you to collect data that is not readily available in the majority of standard analytics tools. When a prospect calls, you receive valuable data on the source of the lead, the length of the call, the time of day, the caller’s geographic location and the campaign that they are responding to.
Powerful software provides you with a huge range of benefits, including:
- Call recording Closely monitor the success of your inbound and outbound campaigns and improve your sales efficiency.
- Missed call alerts Capturing missed calls helps you improve call handling and conversion rates.
- CRM and analytics integration Providing you with a 360 degree view of your advertising response, allowing you to make informed decisions about your marketing spend.
"It's too complicated" and other myths debunked
"It's too expensive." "I'll have to change my numbers." "Customers will get confused." "It'll harm my SEO."… If any of these sound familiar, we're here to reassure you.
Far from being expensive, call tracking actually saves you money by giving you a clear understanding of which of your marketing efforts are generating enquiries. Finding the right service is essential. At the risk of blowing our own trumpet, we take pride in how transparent we are with our costs – and we don't charge for extras.
Some business are concerned about having to change their numbers, and the hassle that this entails. This is not the case. We provide you with new numbers for your marketing campaigns, and these are routed through to your existing numbers.
For more questions – and answers – we've got a great blog post you can read here: Debunking the Myths of Call Tracking.
Stay tuned for Day 5 on Monday
We'll be lifting the lid on companies that simply don't respond to phone and email enquiries. Some of the numbers might surprise you…
This is the 4th post in our series of 12. If you've missed any of our previous posts, you can find them below: