PPC call tracking
Get a complete view of your paid ad performance with Mediahawk’s PPC call tracking and marketing attribution software to optimise campaigns and maximise ROI.
Track every call, form fill, chat, and click from Google Ads, Meta, Microsoft Advertising, and more.
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Get a true picture of your PPC performance
- With PPC call tracking and marketing attribution technology running alongside your ads, you’ll better understand the relationship between your ads, calls, and conversions. You’ll no longer be in the dark about how your campaigns drive enquiries via calls, form fills, and chats.
- Mediahawk gives you a true picture of your paid ad campaign performance, so you can make better-informed decisions, cut wasted spend, and maximise your marketing budget.
- Quickly and easily compare performance from Google Ads, Microsoft Advertising, and Facebook ads, and more in one report.
Enhance your Performance Max campaigns with our advanced Google Ads integration
Drill down into the detail of user behaviour and send this data as signals into Google Ads to optimise your Performance Max (PMax) campaigns.
- Feed highly relevant audience signals into Google Ads to optimise your PMax campaigns.
- Reduce wasted ad spend and maximise your budget by focusing on the ads and networks that deliver conversions.
- Gain a true picture of your Google Ads campaign performance across all advertising networks.
Client results using Mediahawk
Case study: Increasing phone enquiries fivefold
“Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.”
Mediahawk’s PPC call and conversion tracking features
Know which keywords drive conversions from PPC ads
Get a real-time view of the PPC keywords that convert to sales calls, form fills, and chats. Then attribute them to individual PPC keywords and make smarter decisions about your ads budget.
Analyse conversations to boost conversion rates
Tweak ads to drive more revenue-generating conversions based on the real-world conversations your salespeople have with customers.
Take advantage of key days and times for demand
Use data from past campaigns to optimise your paid search budget to allow for peaks and troughs in enquiries – both online and offline.
Track and attribute your click-to-call ads
Simply place Mediahawk’s call tracking numbers in your ads to capture data on the people who choose to call you rather than click your ad.
Transform your paid search ROI
Use PPC call, form, and chat tracking to see which ads are working and which aren’t, so you can cut wasted spend and boost ROI.
Identify hidden call conversions
Track and attribute previously missed inbound call conversions, and use call handling technology to never miss a call again.
Make attribution quick and easy
Automatically identify spoken keywords in calls, discover new keywords, and track and attribute all conversions back to the originating PPC campaign.
Get powerful customer insights
See source to conversion data in new clarity, going right back to the original keyword a caller searched to reach your website.
Improve your performance with PPC call tracking
Contact us today to discover how call tracking can boost the ROI of your PPC campaigns
Book a demo
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Frequently asked questions
Call tracking is a marketing analytics tool that shows exactly which campaigns and channels drive phone calls – and what happens on those calls. Your business phone number appears everywhere, from your website to print ads ads. Call tracking connects those online and offline touchpoints so you can accurately measure the real impact of your marketing.
The system assigns a unique phone number to each campaign. When you receive calls, it records details like the originating marketing source, the PPC ad clicked, the keyword used, and more. You get clear data on what’s working and what isn’t.
Call insights enable you to see the true return on investment of every marketing tactic, helping you stretch your marketing budget further, and grow your revenue with confidence.
- See which landing pages are driving calls
- See which keywords and ads are having the biggest impact
- See your best performing display adverts
- Review calls and implement a strategy that improves customer service and sales tactics
- Make custom reports to inform strategy
- Stop wasting marketing spend on campaigns that aren’t effective
- Achieve 100% marketing attribution
- Be confident in your marketing decisions and get full visibility of your campaigns
Call tracking can be set up at different levels of detail:
- Basic tracking (static numbers): One phone number per marketing channel to see where calls come from. Insights are limited.
- Campaign-level tracking (static numbers): Assign a unique number to each campaign, such as PPC ads, flyers, or business cards. This tracks last-click conversions, but not the full customer journey.
- Visitor-level tracking (dynamic numbers): Assign numbers dynamically to each website visitor to track them across multiple sessions. This gives you a complete view of the customer journey from their first visit to conversion and beyond.
Mediahawk supports both static and dynamic numbers, providing complete visibility across all your marketing campaigns.
Google’s phone call conversion tracking only gives you top-level stats, like whether a call happened and if it counted as a conversion. Mediahawk goes much further. As a specialist call tracking platform, it captures every detail of a call and the caller’s journey. You’ll see detailed data, including:
- Call outcome: Whether the call was answered or missed
- Call duration: How long each conversation lasts
- Conversions and revenue: Link calls to marketing activity, sales, and ROI
- Caller details: Phone number and geographic location if they’re calling from a landline
- Full user journey: The pages visited, phone calls they made, previous visits to the website, and engagement history
- Speech Analytics insights: Analyse call content to identify intent, customer needs, and opportunities to improve marketing and sales strategies
You’ll also get advanced call handling and management options, and much more.
Mediahawk also records calls for analysis and lets you choose the number type: local, national, or freephone. And because it integrates directly with Google, you can push Mediahawk’s rich data into Google – or pull Google data into Mediahawk – giving you a single view of your key metrics.
No. You can keep all your existing numbers. When you start using call tracking, Mediahawk provides new phone numbers for your marketing campaigns. These numbers replace those on your website and marketing materials, but all calls still route to your existing numbers. You can have as many tracking numbers as you need for your online and offline campaigns without changing your existing setup.
Yes. Mediahawk integrates quickly and easily with leading marketing and CRM platforms such as Google Ads, Google Analytics, Facebook, HubSpot, Salesforce, and more.
Our easy-to-use API can send 80+ data points into any system you choose for complete attribution and analysis. Webhooks lets you access real-time data.
Explore our integrations, or contact us to discuss the setup that best fits your needs.
Social media doesn’t just drive online traffic – it drives phone calls too. View web and call data in one system with Mediahawk’s social call tracking and get a more accurate insight into your Facebook and Instagram performance.
Learn more about our integration with Facebook and Instagram Ads.
Yes you can. This is called porting, and is an easy way of ensuring that you are able to carry on using numbers you may have had for a long time. We don’t charge for porting your numbers, and you can continue to use them while the process takes place.
You can track calls, form submissions, and live chat sessions – all in one place. This gives you a complete view of how prospects engage across channels.
Mediahawk is packed full of powerful features that help you understand precisely which campaigns generate high quality calls and leads:
- Marketing attribution tools that give you the most reliable insights into your online and offline marketing performance.
- Detailed call and lead tracking dashboards and reports.
- Conversion Tracking allows you to track every conversion on your website, including form fills, live chats, click-to-call-back, and website email links.
- User Journey enables you to see every user’s visits, calls, form fills, and chats, together in one seamless customer journey.
- Link calls and revenue to the keywords, ad groups, and paid search campaigns that trigger them with PPC call tracking.
- Add revenue to your reports and easily identify the marketing sources that are driving your highest value phone sales with sales matching.
- Understand the effectiveness of your integrated marketing campaigns with Parameter Connect.
- Seamless integrations with Google’s full suite, bid management platforms, customer relationship management (CRM) systems such as Salesforce, Facebook, and Instagram, and more.
- Call tracking numbers available for 100+ countries. Get an accurate understanding of your calls and sales across the globe.
- AI powered Speech Analytics enables you to harness insight from every conversation – from getting a summary of the call through to categorising the call based on the outcome.
- Advanced call handling and management features to keep your business running wherever your call handlers are based, ensuring you never miss an enquiry.
- Outbound call tracking and reporting that gives you a full understanding of the effect of outbound calls on lead generation and sales.