Mediahawk Call Tracking: Boost Leads, Optimize Spend & Get Full Attribution

With Mediahawk’s effortless call tracking and marketing attribution, you can:

Gain valuable insights into your audience, their journey, and your campaign performance.
Optimise every channel with a responsive, data-driven approach to everything from PPC to print.
Attribute every call, form fill, chat, and click and link that data to leads and revenue.
Maximise marketing budget by focusing on the campaigns and channels that deliver high-intent leads.
Improve conversion rates by refining your touchpoints, resources, and sales tactics.

…and so much more.

Let’s discuss your call tracking and marketing attribution needs. Complete the form to speak to one of our experts.

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Client success in numbers

What are the massive benefits of Mediahawk for understanding customer origins and budget investment?

Mediahawk is truly invaluable for understanding where your customers are coming from and where to invest your budget. This is according to the Director of Sales and Marketing at Dormy Care Communities, who states, 'Mediahawk’s a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget, it’s truly invaluable.'

Call tracking is a tool that gives you data on which campaigns and channels drive phone calls, along with insight on the caller and call. It bridges the gap between online and offline channels, from your website to billboard ads, so you can fully measure the impact of your marketing.

When a call comes into your company number, there are four key types of data you can gather: the source, the journey, the conversation, and the outcome. Each can tell you so much about your prospects and your campaign performance – if you have the tools to capture that data.

Mediahawk’s call tracking platform combines powerful marketing attribution and analysis capabilities to help you understand the channels, activities, topics, and actions that drive every call and conversion.

With call tracking, you see more than simple visitor numbers or call volumes. You get the full picture of a campaign, connecting online and offline journeys to analyse your marketing strategy’s performance in granular detail.

Prospects follow increasingly complex journeys before they make a buying decision – often encountering a minimum of 20 touchpoints. Mediahawk’s call tracking platform helps you connect the dots between each touchpoint, highlighting connections and insights that tools like Google Analytics can miss. With this data, you can improve strategy performance, prevent wasted spend, and demonstrate the true value of your campaigns.

Yes – Mediahawk can trace the outcome of a call to its source and pinpoint all the touchpoints in between.

With features like Speech Analytics and Sales Matching, you can uncover valuable insights in every call, link revenue directly to marketing activities, and optimise your strategy to reach high-intent prospects.

Mediahawk integrates with all the core tools marketers use, including Google, Meta, HubSpot, and Salesforce, and industry-specific tools such as Dealerweb for the automotive sector.

Seamless integration is vital for achieving total marketing attribution – and creating a martech stack where insights from one tool can inform actions in another. Our easy-to-use API and webhooks can pull over 80 data points into Mediahawk from any source for real-time insight into your campaigns.

Yes, you can – when you transition to Mediahawk, there’s zero friction and zero disruption. Keep all your numbers and continue to use them while we’re porting them to your new platform – and it’s totally free.

Yes, you can – Mediahawk’s Conversion Tracking feature allows you to track every conversion – calls, forms, and chat – and see the full story behind each one.

Connect form fills, chats, and calls to campaigns, capture key form field data, and link revenue to what really converts.