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Download the UK Holiday Planning and Booking Trends Report 2016

Ad spend in the travel sector is outstripping growth. To understand how effective your marketing ad spend should be, we surveyed the holiday buying habits of 1,500 travellers.

The data gives you an insight into how consumers research and book their travel, the devices and platforms used during the buying process, and the share and value of bookings.

This report highlights our key findings to help travel marketers understand how they can use call tracking technology to reach travellers more effectively.

Download the full report to learn:

  • How digital and traditional media influence the research phase of the buying cycle.
  • The effect of socio-demographics on buying behaviour.
  • Measures to improve targeting to reach consumers at different stages of the purchase cycle.

Download your free eBook