brightonSEO is a two-day search marketing conference and series of training courses, bringing together some of the best speakers in the world of search. MeasureFest is the popular fringe event that focuses exclusively on analytics, big data, business intelligence and conversion rate optimisation.
Faye Thomassen (Head of Marketing) and Colin Hudson (Head of Client Services) both presented talks at the event. Download the presentation decks below.
Faye Thomassen, Head of Marketing
Search campaign ROI – 5 pitfalls every marketer should avoid: Faye looks at how you may be missing leads that could be attributed to your search campaigns, and ways in which you can optimise your search campaigns to gain more quality leads and sales.
Faye is a CIM Chartered Marketer with an extensive career covering a wide range of sectors and experience including: driving digital marketing and communications strategies and tactics, managing the development of channels, building brands, and creating and launching digital products.
Colin Hudson, Head of Client Services and Client Success
Why phone calls should be part of your digital strategy: Colin discusses why phone calls are an important part of your digital journey, how to gain customer insight and 100% attribution from using them.
With over 30 years of experience in the technology sector, Colin is directly responsible for all aspects of client management, including strategic direction, coordination and supervision of solution delivery, and supporting operations to continuously enhance the customer experience.
“Without a doubt, I’ve learnt more today than I have from other marketing events I’ve attended.”
“Very interesting guest speakers and inspiring discussions… this forum is a great opportunity to exchange ideas.”
“I really enjoyed listening to the presentations and the open discussion was really eye opening”
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