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Moore’s law famously stated that every two years processor speeds would double, and the costs for the processing power would halve. All these increases in processing power created an explosion in ‘big data’ that shows no sign of stopping.Read more
I love Grease, so apologies for the bad word play around my favourite song, Greased Lightning. This does have a relevance with the fact that Mediahawk can now integrate with both Salesforce Classic and now Salesforce Lightning.Read more
We all like to do a little bit each day, don’t we? With our families, with our personal lives and for our businesses. And with the rate of (technological) change as rapid as it is, it’s less about revolution and more about incremental evolution these days. Measuring marketing performance can be a challenge.Read more
Spreadsheet hell – we’ve all been there. You extract information from various systems in csv or Excel format, manipulate the data into your Excel template, check formulas, and prep charts. It’s a painstaking process that can take days – and multiple revisions – to get right. Simplify your data Data tells a story.Read more
Fintech is transforming all areas of financial services by removing inefficiencies, improving regulatory compliance, and automating processes to increase speed and lower the potential for mistakes. You can’t of course remove the human element from the customer side. Yet humans are as inefficient and inconsistent as ever.Read more
Do you measure the number of telephone calls your PPC adverts have received? How are you continually improving your position and quality score? If you don’t measure the number of calls you get from your PPC ads, you may have been missing out on leads that were attributed to another form of marketing.Read more
Mediahawk provide a great service - there's nothing that their interface can't do, so it has ticked all our boxes. We recently moved all our numbers to Mediahawk. I spent months trying different tools and, in the end, I opted for Mediahawk as the tracking functionality is far superior to any other call tracking software we tested. If you are into online marketing, Mediahawk should be in your toolkit. Their support is also very fast and helpful. I highly recommend you sign up.Ari Pournaras
Having powerful, advanced analytics on our own and clients' websites is hugely beneficial for sales and marketing to see exactly where their leads are coming from, providing our clients with an greater return on investment. Mediahawk have an excellent reputation and are not a 'one size fits all' provider. We chose Mediahawk as our call tracking partner as they are highly experienced, knowledgeable, and their reporting system is clear.Kat Gibbs