Harnessing AI in marketing ethically and for competitive advantage

Mediahawk Marketing Xchange Analytics 2024 - Harnessing AI in marketing ethically and for competitive advantage.

Katie King, leading Artificial Intelligence (AI) strategist, explored ways that marketers can use AI to help in their roles, shared tools and case studies, and talked through macro issues and pitfalls.

Harnessing AI in marketing ethically and for competitive advantage