Did you know that overseas exporting is estimated to be worth over £55.7 billion to British businesses by 2020? Perhaps you already export or are thinking it’d be a great way to expand your business. Either way exporting can seem daunting.
Whether you’re ready to go fully multi-lingual online – or are just starting out – you can establish yourself at a local level in the countries you’re targeting by using local phone numbers for your website and marketing campaigns. Doing so increases your credibility in the market, and builds a level of trust amongst your target audience, leading to increased ad engagement, response, and conversion rates.
We’ve produced a guide to help you reveal the real value of your international marketing campaigns.
Read on to understand:
- What activities prompt inbound phone calls
- The complete view of the customer journey
- How to integrate with your CRM for live customer insights and full marketing attribution
Amer Sports, home to international brands including Salomon, Wilson, and Precor, have implemented dynamic numbers on their websites – enabling them to analyse the effectiveness of their in-country marketing campaigns from a central base.