Use sales data to unlock and understand the full customer journey

Mediahawk’s sales reporting feature identifies which marketing channels provide the most sales, higher value sales and sales of specific products.

Understand the customer journey from first contact to sale and after-sales. Analyse the value of repeat customers – and what influences their decisions.

Sales data import and reporting features

See sales as well as leads

Upload data to see the complete customer journey and identify the total value of customers.

Add ‘dimension’ details

Notes made during the calls help marketers deepen insights into what was sold and why.

Dynamic reports

Toggle between sales and conversions , showing value and quantity of sales.

New report includes conversion path

Information on the whole customer journey supports deeper analysis and accurate marketing attribution.

Get clarity on marketing attribution

Understand which sources helped your sales – first click, last click, single click, or assisted.

Accurate data empowers better decisions

Reliable reports mean sales teams and marketers make informed decisions for growth.

Analyse customer and visitor actions

  • Track and analyse website visitor actions including agent responses and details of the customer journey
  • Link data to marketing touchpoints and decisions to buy
  • Understand individual customers; identify patterns across groups of customers and leads

Unlock custom dimensions and track the conversion path to sale

  • Add extra dimensions, such as model or colour of car, to deepen insights
  • Visitor journeys can be tracked in forensic detail beyond simply the value of sale, including first contact and the last source before a sale
  • Analyse calls to understand effective strategies

Attribution in fine detail

  • Reports can toggle between sales and conversions to add granularity
  • Properly understand which marketing and sales initiatives bring results and why. Justify marketing spend and re-direct resources to areas with higher returns
  • Use real evidence to inform future decisions and develop strategies

Measure marketing success with greater accuracy

Level up your marketing reports and get 100% lead attribution across every channel. Join us for a no obligation demo to find out how.

Read how businesses level up with Mediahawk

“The easy-to-use dashboard and superior customer service of Mediahawk made them the clear choice for us. We are loving the insights.”

Matthew Jackson, Digital Marketing Manager, Stowe Family Law

Ready to learn more about Mediahawk?

Request a demo

Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.

Discover Mediahawk's features

Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.