Mediahawk provides trackable phone numbers for both your online and offline campaigns, coupled with unparalleled comprehensive data analytics, enabling you to assess your marketing performance at every level. Contact us today to discover the benefits for your business.
Director of Sales and Marketing, Dormy Care Communities
It is a tool that gives marketers data on which campaigns and channels drive phone calls, along with insight on the caller and call. Your company’s phone number likely appears in various channels, from your website to billboard ads. It bridges the gap between online and offline channels so you can fully measure the impact of your marketing.
By assigning and tracking a different telephone number for each campaign, the system records call volume, the PPC ads clicked, the keywords used and more. This will give you a more accurate view on how your campaigns are performing.
It is essential if you want to discover the true return on investment of your marketing tactics. Once you have an accurate view, you’ll be able to get more out of your marketing budget and increase revenue.
There are multiple types of call tracking. Each type offers a different level of performance. These are:
Mediahawk offers both campaign-level (i.e. static numbers) and visitor-level tracking (i.e. dynamic pools). With the latter, this means you can see all customer interactions, no matter how many times they leave your site.
Mediahawk are pioneers in the call tracking industry and specialise in tracking and analysing calls. Therefore, Mediahawk provides you with even more detailed insight than you get from Google, including:
Our pricing is clear, simple, and transparent, and it’s easy to pull and view call data in your other systems. In addition, you’ll also get:
You also have the option to choose the type of number you want to use – local, national, or freephone numbers are all available.
Mediahawk integrates with Google, and so data can we both pushed into Google and/or pulled into Mediahawk so you can see your key metrics in one place.
Investing in and using call tracking allows you to see the full picture of a campaign, connecting online and offline journeys.
It’s crucial to understand the complex journey your customers make between online and offline channels. Your customers could potentially have a minimum of 20 touch points before they purchase including a phone call. The majority of these touchpoints won’t show on mainstream marketing source reports.
Mediahawk’s call tracking allows marketers to see all the touchpoints of their customers’ journeys so they can pinpoint areas to invest in, driving more conversions at a lower cost. It also highlights areas that could be better optimised.
Arguably the most important benefit of call tracking is that it can improve ROI. Call tracking gives you greater visibility across your campaigns; you can quickly identify which marketing activities are generating leads and sales or which activities are underperforming and why. This means less wasted spend on campaigns that aren’t working, and improving performance on those that are working, ultimately contributing to greater revenues.
Yes it can. Mediahawk can trace back from the outcome of a call to its source and all the touchpoints in-between.
Each phone conversation you have with a client or potential client is packed with information that can be used to categorise calls, send data into your CRM, or take action.
Also, our speech analytics software helps you mine each call for deeper insight so you can implement changes that improve your marketing performance and win more business.
Mediahawk integrates quickly and easily with industry leading martech tools, including Google’s suite, Facebook, HubSpot, Salesforce and more.
Our easy-to-use API pulls over 80 data points to any system you want for complete attribution and analysis.
Plus, you can access real-time data via our webhooks.
Yes you can. Mediahawk works with businesses all over the world and provide phone numbers across the globe. Speak to us about your international phone number requirements.
By tracking your international call performance you can gain a comprehensive understanding of your global and local-market campaigns. You can also increase call volume and build customer trust by using local numbers that seamlessly route to your existing system. With Mediahawk’s software there’s no need to change your telephone setup.
No. You’ll continue to keep any existing numbers you have. When you start using call tracking, you’ll receive new phone numbers for your marketing activities. These will replace the phone numbers on your website and marketing collateral. You can have as many new numbers as you need for your online and offline campaigns, and these will all route to your existing telephone numbers.
Our pricing is competitive, simple and clear. We have three great plans to choose from to meet every business need, and each are some of the most inclusive on the market.
View our call tracking pricing for more information.
Get the essential features you need to get started with call tracking at great value.
*Save over 10% with an annual plan
Access deeper customer insight, excel at call handling, and get more integrations.
*Save over 10% with an annual plan
Fully hands-off set up accompanied by one-to-one support from your dedicated account manager.
“I have been very impressed with the Mediahawk experience, from the onboarding process, to the customer support and the quality of the product.
Everything has been excellent and I would not hesitate to recommend Mediahawk to any business looking for call tracking and analysis services.
Fabulous all round. Thank you!”
Toni Farrington, Promote Online