Why should I use call tracking software?

Investing in and using call tracking allows you to see the full picture of a campaign, connecting online and offline journeys.

It’s crucial to understand the complex journey your customers make between online and offline channels. Your customers could potentially have a minimum of 20 touch points before they purchase including a phone call. The majority of these touchpoints won’t show on mainstream marketing source reports.

Mediahawk’s call tracking allows marketers to see all the touchpoints of their customers’ journeys so they can pinpoint areas to invest in, driving more conversions at a lower cost. It also highlights areas that could be better optimised.

Arguably the most important benefit of call tracking is that it can improve ROI. Call tracking gives you greater visibility across your campaigns; you can quickly identify which marketing activities are generating leads and sales or which activities are underperforming and why. This means less wasted spend on campaigns that aren’t working, and improving performance on those that are working, ultimately contributing to greater revenues.

See why our clients choose Mediahawk for call tracking, and view our case studies for real-life success stories.