The phone is often one of your biggest sources of business, so it’s essential that you track it. If you don’t have dynamic numbers and visitor level call tracking in place you’re missing out on key analytics that can boost your conversions. Using just a single telephone number (known as a static number) doesn’t allow you to identify which channels and campaigns each caller came from and what they did on your site.
Tracking calls from your website helps you build a successful marketing strategy. You’ll know what campaigns perform well – and where to improve – while gaining a valuable understanding of your customer journeys and online experience. This gives you the best chance to boost your return on investment.