Call analytics collects marketing data from phone calls into a business such as marketing attribution, keywords, visitor journey, call length and more. Mediahawk’s call analytics software includes speech analytics, which gathers insight based on the content of phone call conversations. This means marketers can identify which customers are quality leads, what they are interested in and whether or not they will convert.
By tracking calls from both online and offline campaigns, call analytics software allows marketers to get a complete picture of the customer journey. It allows marketers to pinpoint the most profitable leads and get a deeper understanding of their customers. This helps marketers to understand which marketing activities are working and which are not.