Recent market research at a firm of solicitors we work with has shown some valuable insights into internet vs. print marketing. Even though the firm was running half a dozen print advertisements, collectively these adverts generated only 1% of enquiries compared to 98% of enquiries generated by their website.
Mediahawk specialise in call tracking & analytics, helping law firms understand which marketing generates enquiries and which marketing does not. We have distilled some of our recent experiences and thinking into a new ebook especially for law firms: The Legal Marketers Guide to Analytics.
This guide covers many of the elements of measuring and optimising your law firm’s marketing.
In this eBook you will learn: