Client’s expect a full analysis of advertising campaigns, promotions and website launches from marketing agencies. In this day and age it would be unheard of for an agency to produce a plan without considering digital analytics.
All too often telephone response, perhaps the most critical type of response, is forgotten. Once a luxury, call tracking is now a fundamental part of client pitches. It proves which advertising works and allows your agency to divert spend accordingly improving performance and ROI.
This guide clearly explains the whys and wherefores of call tracking for marketing agencies. You will learn: