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Increase your move-ins with marketing attribution and multichannel call tracking software
Track, analyse and convert enquiries across online and offline marketing campaigns with Mediahawk to optimise your campaigns and get the best ROI for your care home.
Be confident in your marketing decisions
Pinpoint which marketing activity brings you the most enquiries with powerful call tracking, marketing attribution and intelligence.
Optimise your campaigns to maximise care home occupancy
- Get a complete picture of the customer journey, across digital channels and phone calls
- Track leads in real-time, across phone calls, website forms, PPC, live chat, physical events and more
- See when your audience is most active and where they are based, to help you better target campaigns
- Put in-depth lead insights at your fingertips, with easy-to-digest, customisable dashboards and reports
Give your care home brand a competitive advantage
- Understand the customer journey from first contact to move-in and beyond
- Quickly and easily attribute enquiries to their original source and assisted sources with multichannel marketing attribution
- See the true ROI of your marketing activities, by connecting Mediahawk insights directly with your CRM data
- Discover trends over time for every marketing channel – both online and offline – and identify which channels provide the most move-ins
Look beyond the clicks and visits of your care home campaigns
- Track leads in real-time, across phone calls, website forms, PPC, live chat, physical events and more
- Automatically spot keywords in phone conversations to categorise customers and analyse buying intent
- Categorise leads automatically based on the words and phrases they use during phone calls
- Score prospects to identify and prioritise hot leads and high-performing campaigns
Learn how to increase conversions and improve ROI
Book a no obligation demo of Mediahawk and we’ll show you how call tracking and marketing attribution helps you boost conversions and improve your ROI.
Key features you'll love
Cut your marketing costs
Reduce your PPC cost by focusing on the keywords responsible for enquiries and move-ins. Uncover the activities that work and those that don’t, for complete optimisation.
Fine tune your campaigns
Segment your enquiries by region, campaign, or even by individual home, and use the insight to tweak your marketing activities for specific audiences.
Get to know your audience
Get a complete picture of your prospect’s online and offline journey, including the things that influence their decision-making at every stage.
Discover actionable insights
Automatically detect keywords spoken in phone conversations, identify trends and adapt your strategy to improve conversions.
You're in good company
Care home businesses using Mediahawk to succeed every day
See how care home marketers benefit from Mediahawk
“Having a full picture of response has allowed us to be much smarter and confident in our actions, we have upped the ante by considerably improving our campaign effectiveness.”
Mandy Macara, Head of Marketing, Barchester Healthcare
“For us, no matter what the cost, (Mediahawk’s) a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.”
Director of Sales and Marketing, Dormy Care Communities
Ready to learn more about Mediahawk?
Book a demo
Book a personalised demo today and discover how Mediahawk’s call tracking and marketing attribution software can help your business.
Discover Mediahawk's features
Find out more about the call tracking and marketing attribution tools helping marketers pinpoint their best performing campaigns and drive up ROI.