In recent years, inbound marketing has emerged as one of the best ways to market your products and services to clients. When it comes to marketing through traditional channels, which is commonly referred to as outbound marketing today, marketers buy and beg their way to the customer's heart.
Conversely, when it comes to inbound marketing, marketers try to earn their way in by delivering valuable content to their potential clients. Small businesses are the major benefactors of this new method of marketing, as they can establish authority and convert leads into sales. As a result, inbound marketing has created a drastic shift in the way agencies cater to their future clients.
Content marketing has evolved to be one of the best ways to attract large number of visitors who would be interested in the products and services you offer. However, it has been found that users are shifting towards consuming visual content. Thus, having a straightforward visual content marketing strategy is very essential today. Pinterest has grown to be one of the finest content marketing platforms on the internet for sharing content visually.
If you can utilise the power of Pinterest successfully, then you could refer more people to your business than you could do with Google+, LinkedIn, or even YouTube. Pinterest is more user-friendly, looks very inviting to the users, is easily searchable, and it is also very simple to scan through a lot of information quickly on various Pinterest boards. Moreover, the audience that you build through Pinterest will have a more emotional connection to your brand than on any other social media network.
If you are planning to use Pinterest as part of your business’ social media strategy, then you will have to follow some specific guidelines and marketing strategies to maximize your traffic, and thus your leads and sales. Here are some of the simple rules that you’ll have to follow:
1. Have a great profile picture
A great first impression goes a long way in attracting visitors to your board and retaining them. You can use a logo of your brand as a profile pic, but it shouldn’t look ‘over-branded’. Instead of using your brand’s logo as your profile picture, you can use the picture of your latest product offering. For example, a magazine publisher could use the cover page of the latest issue as their profile picture.
Also, make sure that the picture is high quality and conforms to the image guidelines laid down by Pinterest; having your profile picture cropped haphazardly or pixelated doesn’t make a great impression on your audience.
2. Write a relevant profile description
The profile description should be simple, convey what your brand is about, and share what you will be pinning on your boards. The users want to know exactly why they should follow your profile, and your description should answer that question efficiently. In short, your profile description should read like a short copy, similar to that used on a landing page, but it should be modified to be relevant on Pinterest.
3. Create compelling content
The main strategy of inbound marketing revolves around creating compelling content for your potential clients. In the case of Pinterest, our job is to create and share compelling visual content.
Make sure that you have more than enough content to share with your audience, and diversify all your content across different boards. It is recommended that you have at least 10 boards, with each board having at least 10 pins. Make sure that all your pins are eye-catching and of very high quality. Also, the name of your boards should be short and relevant, and they shouldn’t appear too promotional. Catering to your target audience should be the main goal behind your content.
4. Engage with your audience
Once you have accumulated enough users to your Pinterest page, you should engage with them regularly to create an emotional connect between your brand and the audience.
Curate content from other sites that interests your audience and pin it on your boards. If anyone is reaching out to your Pinterest boards, reach out back to them by starting a dialogue, repin or like their posts, and engage with their topics of interest. Keep pinning new and relevant content your boards regularly to make sure that the visitors are provided with valuable content. You can also try cross promotion techniques to grow your Pinterest following, but it should be done slowly without appearing too ‘salesy’.
Pinterest holds a lot of potential to market your business to your audience. If you follow the marketing strategies outlined above, then you will have a strong following on Pinterest in no time. All it takes is effort and perseverance to succeed in Pinterest marketing.