Report highlights the importance of calls in the travel industry

47% of holidaymakers said they would call a travel provider before parting with their cash. Infinite choice and information has put all the power squarely at the customer’s fingertips. As a result, one of the biggest challenges faced by travel marketers today is knowing how to successfully target these consumers.

UK Holiday Planning and Booking Trends Report

We looked at how travellers behave when planning their trips and what technology they use. We also examined the opportunities for travel brands when engaging with their audience, and how companies such as English Lakes and The Caravan Club are using data driven insight to convert more enquiries.

• Understand which type of consumer is more likely to pick up the phone – and why this is important for targeting.
• How holidaymakers research and book their trips, providing vital information for marketing executives to develop and improve their marketing strategy.
• How shrewd marketers are turning data into insights – bridging the gap between online marketing and offline response and improving their ROI.

The UK Holiday Planning and Booking Trends Report pulls together insights from our survey of 1,500 consumers – forming a vital strategic document for UK travel providers.

It’s no longer about online vs offline or social vs traditional. It’s about channels working together to reach and engage consumers at various stages of the purchase cycle to drive conversions – and ultimately revenue.