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Online Marketing

The Response Lifecycle

The product lifecycle is an important part of sales and marketing strategies and by using a similar methodology it is possible to break down response channels to create a response lifecycle. Introduction A response lifecycle provides an understanding of the advertising response channels users prefer to use when interacting with an organisation.

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Call Tracking

Top five tips on how to increase telephone enquiries

You’re spending a considerable amount of money on marketing but chances are you are unable to pinpoint which area is feeding you the most telephone enquiries. By making a few simple changes to your next marketing campaign, you could dramatically increase your enquiry stream and improve the overall effectiveness in this area.

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