You’re spending a considerable amount of money on marketing but chances are you are unable to pinpoint which area is feeding you the most telephone enquiries. By making a few simple changes to your next marketing campaign, you could dramatically increase your enquiry stream and improve the overall effectiveness in this area.Read more
It seems like only yesterday that Mediahawk was founded to monitor telephone response from advertising. When we started we found that people found the concept of using different telephone numbers in their advertising as simply ridiculous. Now it is generally accepted practice to gauge advertising and operational effectiveness.Read more
As an overworked marketing professional, you’re expected to generate a greater return from a small budget across more channels. Luckily, with monitoring tools available such as call tracking and web analytics, the ability to measure the success of a campaign has been made much simpler.Read more
Many businesses are using multi-channel marketing initiatives to drive online traffic and telephone enquiries to their business. During a downturn there is a danger that the cost attached to many forms of direct marketing becomes less appealing as the ROI decreases, therefore making it unsustainable as a direct marketing option.Read more
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