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Call Handling

Top Ten Tips: How to Improve Call Handling

When money has been spent on marketing a business it is vital to be prepared for the response. If the inbound enquiries are not handled in the right way, the money spent on marketing will undoubtedly go to waste. The following tips have been gathered using our own experiences (good and bad).

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Online Marketing

The Response Lifecycle

The product lifecycle is an important part of sales and marketing strategies and by using a similar methodology it is possible to break down response channels to create a response lifecycle. Introduction A response lifecycle provides an understanding of the advertising response channels users prefer to use when interacting with an organisation.

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