Monitoring the traffic from email marketing and referrals to your website is relatively simple. The major hurdle for the majority of marketers is measuring the offline responses to online activity. Most consumer organisations still receive the majority of their enquiries via the telephone so therefore it is vital to include this response mechanism.Read more
Try call tracking for six weeks and you’ll wonder how you lived without it. We will give you two free 0844 call tracking telephone numbers for six weeks. Once the trial is over and you decide to continue with your account, you can keep those numbers or change them for new ones.Read more
When planning a digital campaign for a client, how do you report back on response rates? Which tools do you use to measure the click throughs, calls and emails? If you haven’t thought this far ahead then I suggest you start thinking about it now as there is a glaring issue when it comes to […]<Read more
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