Nearly half of all online business is closed over the phone rather than online. Yet website analytics such as google seem to be used a lot more than phone analytics.
The phone is still just as valuable to an organisation as it was 30 years ago, and used every day as a business tool. Through adding call tracking to your range of analytical services you will get a better picture as to what marketing and advertising is actually working giving you measurable data the same as online analytics.
The call tracking industry is continually growing with many marketing companies understanding that call tracking is essential to enable us to understand the missing analytics of our advertising and marketing campaigns.