Is any industry changing as much as healthcare? The sector is in the midst of a turbulent transformation. Demand for medical procedures and consulting is increasing. For marketers this change represents a significant opportunity.
Yet, at the same time, the marketing landscape has shifted too. The number of marketing channels is increasing rapidly: think social media, expert bloggers, video, online reviews, mobile apps, and even old-school email.
The challenge is clear. How can private clinics and healthcare providers use these new channels to grow their business, while ensuring their marketing is both consistent and well-coordinated?
Call tracking in the Healthcare sector
Historically, the telephone has been the most important response source for this sector. After all, when a patient has an urgent need they are more likely to call than send a letter or an email.
Our case study highlights how Lighthouse, a private healthcare provider, used call tracking to measure response rates from their multi-channel campaigns, outlining how they have used the data to transform their marketing strategy and realign their spending.