Different types of media inevitably generate varying levels of response. Even using ads with different creative in the same publications (but placed in varied positions or on alternative dates) will receive differing levels of response. It simply makes sense to allocate unique telephone numbers to each communication piece.Read more
What would you do if your leads hit a bit of a dry spell? You can spend ages planning the perfect campaign, but what if the results aren’t what you were hoping to achieve. Or, at the last minute, a competitor does something bigger and better.Read more
Do you struggle to measure marketing performance? What you’re doing right and – maybe more importantly – what you’re doing wrong? A wide range of analytics tools are available to track marketing performance and ROI. When it comes to measuring customer response accurately, however, gaps still remain.Read more
Before you get cracking with the turkey and the brandy this Christmas, it’s worth spending some time thinking about how you can optimise lead gen in the run-up to the festive period. Use the last few weeks of the year to make sure your marketing campaigns are optimised and ready to target high quality prospects.Read more
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