Many trends are naturally seasonal by nature: for example, occasions such as Christmas, Valentine’s Day and Easter, or even according to the time of year, such as summer or winter (BBQ’s and snow shovels anyone?). These types of trends are easy to predict.Read more
Playing board games at Christmas is as traditional as watching the Queen’s speech, fighting over the last roast potato and falling asleep on the sofa. So, take a break from the traditional – and a break from work too – and try your hand at our fun Christmas game.Read more
“Content is king” announced Bill Gates in 1996. As time goes on and the digital landscape changes, the jury’s out on whether that’s still the case. Regardless, content is still central to your marketing strategy – but there’s little point in creating it if you’re the only person who’s ever going to see it.Read more
As a business you collect vast amounts of data about your customers, but are you using it effectively? Rising customer acquisition costs mean that you need to take a more proactive role to improve client retention.Read more
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