Natalia Selby

Natalia Selby has written 56 posts

Call Tracking

Call Tracking 101 for Legal Marketers

Marketing today goes well beyond the confines of your website. Many legal marketers do a good job of online lead attribution, however, they fail to ‘close the loop’ and effectively track their telephone leads. Tracking telephone leads is especially important to marketers in the legal sector.

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Call Tracking

A Better Call Tracking Solution for Marketing Agencies

One of the biggest challenges for marketing agencies is proving ROI to clients. Marketers expect to fully understand which advertising and channels are providing them with the best returns. Forward-looking agencies that offer PPC and other paid advertising, social media, direct and email marketing are continually looking for ways to improve clients’ marketing campaigns.

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