91% of marketers recognise the importance of attribution to demonstrate results, justify spend and optimise their marketing campaigns further. This means that there’s an ever-increasing need for clear attribution strategies to prove the offline impact of your inbound marketing activity.Read more
It never ceases to amaze us how some companies neglect telephone enquiries – especially those received out of hours and left on a voicemail. Listen to them and call back immediately! Respond to enquiries promptly Responding to inbound enquiries is the easiest way of increasing conversions.Read more
What does 2016 hold in store for marketers? While two-thirds of marketers expect their budgets to grow in 2016, knowing precisely where to invest spend is a difficult decision. Here we share some of your views on where you plan to concentrate marketing efforts in the upcoming year.Read more
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