Natalia Selby

Natalia Selby has written 56 posts

Analytics

How Phone Call Metrics Improve Email Performance

42% of emails are now opened on smartphones. Mobile conversion is increasingly more important than the desktop message. Mobile is well and truly disrupting the marketing ecosystem. But how does this affect your conversion rates? Email marketing software, web analytics tools and CRM systems provide retail marketers with a wealth of data on email performance.

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Marketing

The Power of Referral Marketing

Word of mouth is the most powerful marketing tool for professional services such as solicitors and financial advisors. It’s one of the most cost-effective and trusted ways to win new business. Referral traffic is higher quality than search engine traffic and twice as likely to convert.

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