Natalia Selby

Natalia Selby has written 63 posts

Marketing

Why Leading Healthcare Providers Track Inbound Calls

The phone is the first choice for customers contacting a healthcare provider. With call tracking, marketing managers can understand exactly what prompted each person to pick up the phone. Web, mobile, social: new technologies have changed the way patients, customers and clients hear about, and get in touch with healthcare organisations.

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Analytics

Making Marketing Accountable

It remains to be seen whether the news that McDonald’s has engaged Omnicom on a performance-based deal is going to encourage more brands to follow suit. Results matter to all marketers. It’s critical that you never lose sight of your main goal to drive sales.

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