When evaluating your website performance, it’s easy to get caught up in online metrics: visitors, online check-outs, paid search conversions, etc. Telephone conversions are equally as important and shouldn’t be overlooked. If you’re a business that sells online, it might seem counter-intuitive.Read more
You’re tracking calls as conversions and that’s enough, right? Probably not. A metric that is often overlooked in campaign reporting is the duration of a call. If longer calls represent a greater value to your business, you’ll want to identify how many of these lengthier calls your campaigns are generating.Read more
If you’re a financial services marketer, you have one of the hardest marketing jobs in the world, according to a survey. The reality is that marketing financial services doesn’t have to be a hard job. Yes, financial products – whether a mortgage, savings, investments or loans – can be complicated for consumers to get to grips with.Read more
A research study of phone call and website data from a group of online retailers over a three month period has revealed that consumers who called their online stores at the end of the week spent longer on the phone and produced higher conversion rates.Read more
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