Natalia Selby

Natalia Selby has written 63 posts

Analytics

Improve How You Measure Calls as Conversions

You’re tracking calls as conversions and that’s enough, right? Probably not. A metric that is often overlooked in campaign reporting is the duration of a call. If longer calls represent a greater value to your business, you’ll want to identify how many of these lengthier calls your campaigns are generating.

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Analytics

Financial Services Marketing Doesn’t Have to be Hard

If you’re a financial services marketer, you have one of the hardest marketing jobs in the world, according to a survey. The reality is that marketing financial services doesn’t have to be a hard job. Yes, financial products – whether a mortgage, savings, investments or loans – can be complicated for consumers to get to grips with.

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