Michael Morrell

Michael Morrell has written 19 posts

Call Tracking

4 Tips to Get Started with Call Tracking

Where should you start with call tracking? How will it improve your business? The service provides a huge amount of information about marketing response and these four tips will show you how you can get started. Call tracking is about finding out which areas of your marketing produces telephone leads.

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Analytics

Mind The Response Gap Using Call Tracking

It’s not the leads you know about that are most important, it’s those you don’t. If people talk to you before they buy from you, then telephone leads are important to you. There’s a great blog about whether telephone leads are important to you, but that is literally a different story.

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