Michael Morrell

Michael Morrell has written 19 posts

Analytics

SMARTER ANALYTICS: Ad Tags for Call Tracking

Marketers have increasingly more opportunities to create advertising campaigns that leverage different channels at any one time: Product launches, promotions, sales, multivariate tests… the list is endless. You need flexibility to track phone call response from these campaigns – both independently and collectively – and it needs to be simple, quick and accurate.

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