The Auto Retail Network (ARN) have just published their Annual Website Report that empirically measures the key manufacturer and retail websites in the Automotive trade.Read more
One of the great advantages of the digital revolution is that it has provided the tools to closely measure where leads are coming from. Within the automotive sector, calls represent around 90% of initial enquiries, therefore understanding what drives a phone call is vital.Read more
Mediahawk has been working with key automotive customers to improve their sales processes. After analysing over 200,000 phone calls and 20,000 sales leads we found that, on average, 65% of sales enquiries never make it onto a DMS system. The new battleground for the automotive industry is not lead generation but lead management.Read more
The Holy Grail for any business is to be able to link sales to marketing spend. If this can be achieved, then a virtuous circle can be created whereby marketing wastage is minimised and processes can be tightened – delivering an ever-improving cost per sale.Read more
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