Harry Bott

Harry Bott has written 121 posts

Automotive

How to Improve Response from Car Searches

“How can I improve my marketing response?” is a question we’re often asked. Whilst the answer can take all day, often it is the smallest changes that can make biggest difference. We surveyed every used car locator of the AM 100 to understand how they use their telephone numbers as a response mechanism.

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Call Tracking

Dynamic Call Tracking Numbers for Car Dealers

The majority of car retailers use static tracking numbers (Classic) to monitor their marketing and operational success. These numbers are particularly important on their websites, providing them with detailed information on their inbound calls. To gain an additional layer of insight, visitor call tracking (Vision) – using dynamic numbers – offers more granular reporting.

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Automotive

Case Study: Mediahawk Improves FJ Chalke’s Sales Processes

FJ Chalke have been using Mediahawk for over 5 years, using the insight to improve their customer service. The data also enables them to continually improve and strengthen their sales processes at all levels – creating a positive loop: Strong sales processes lead to happier customers, providing more opportunities to do business resulting in happy sales people.

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